The Death of True Virality: How Social Media Became a Controlled Information Flow for Profit
The internet was once hailed as the great equalizer, a boundless expanse of knowledge, creativity, and connection where true merit could shine. Virality was once a measure of genuine engagement—a video, article, or idea spreading organically because it resonated with people. However, social media today has become the exact opposite: an intricate, carefully controlled system where visibility, reach, and engagement are not dictated by quality or merit but by a revenue-driven algorithmic machine designed to keep users hooked, distracted, and spending. This modern, human-created matrix is systematically lowering both the emotional intelligence (EQ) and intellectual intelligence (IQ) of the general population while fostering a culture of misinformation, superficiality, and false narratives.
